Active voice is best for most Web content, but using passive voice can let you front-load important keywords in headings, blurbs, and lead sentences. This enhances scannability and thus SEO effectiveness.
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OJR’s design experts review usability research and offer suggestions on how you can make your online articles better connect with readers.
George expressed a strong dislike of totalitarian governments in his work, but he was also passionate defender of good writing. Thus, you may want to hear some of George’s writing tips.